Sunday, September 22, 2019
Organizing a Trade Fair with Fresh Graduates Essay Example for Free
Organizing a Trade Fair with Fresh Graduates Essay Organizing a trade fair requires sustained efforts from a capable team that needs to posses some experience in the field of sales, a good acknowledgment of the products promoted and their features, developed communication skills, correctness and objectivity. Given that the trade fair will be organized with the participation of fresh graduates that do not possess any experience in the field, this criteria will be replaced with their major specialization. Â Â Â Â Â Â Â Â Â Â Â As such, as the trade fair is open to the public, (it grants access to all interested viewers and the press), the personnel in charge of organizing it will be subdivided into four teams: a team in charge of the budget, a team handling the logistics of the trade (renting the space, insuring the transportation means and display of the products), a team that presents the products to the potential customers and a team for public relations (meet the guests at entrance, hand out fliers and other promotional materials, attend the press conference and give statements regarding the trade, products and organization in general. Â Â Â Â Â Â Â Â Â Â Â In order to select those employees that possess the required capabilities to successfully and timely organize the fair, the project manager will divide them into four groups, according to the four teams needed, based on their educational background. As such, the budget team will be formed out of accounting graduates; the logistics team will be formed of management graduates; the team in charge of presenting the products will be made up of technical graduates and the PR team will consist of communication or mass-media graduates. Â Â Â Â Â Â Â Â Â Â Â To determine the skills necessary for the successful and timely completion of the trade fair, the manager will analyze the organization of past events that have generated successful outcomes and establish the core requirements for the team. Furthermore, he will engage in conversations with other managers that have organized trade fairs in order to get a first hand insight on organizing such an event. He will then step-by-step analyze the process and identify the skills needed at each level (budget developing, logistics, product presentation and PR). Once he has identified the required skills, he will compare them with the current skills possessed by the members of his team, and where the team lacks, he will propose improvements. Â Â Â Â Â Â Â Â Â Â Â To get an informed data on the skills currently possessed by his team, the project manager will analyze the education background of his personnel, divide them into teams accordingly and test the capabilities of the team members throughout simulations of concrete situations and theoretical testings. Â Â Â Â Â Â Â Â Â Â Â The team in charge of developing the trade fair budget will be formed from accounting graduates. The members skills will be theoretically analyzed from the view points of their graduation marks, their capabilities of solving theoretical problems regarding annual budgets and multiple choice tests of accounting. Furthermore, they will be subjected to practical tasks regarding the correct development of budgets. Based on the results, the project manager will be able to get a clear insight on the capabilities of each team member. Â Â Â Â Â Â Â Â Â Â Â To test the skills of the logistics team, the project manager will present the team members with organizational concerns and demand solutions to the problems presented. Based on the solutions proposed by the personnel, the manager will identify the capabilities of each team member and their core competencies, properly directing them towards subdivisions of logistics. Â Â Â Â Â Â Â Â Â Â Â The product team will be tested in regard to their knowledge of the products presented, their features and functionality. The testing will be done throughout written tests as well as throughout simulations of concrete situations in which customers inquire about the products on display. The PR team will be subjected to written tests regarding their behavior towards customers and the press, and also to simulations of concrete situations. Bibliography: Wikipedia, The Free Online Encyclopedia, Trade Fair, April 4, 2007 http://en.wikipedia.org/wiki/Trade_fair, last accessed on April 16, 2007
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