Electronic word of mouth (eWOM) Assignment Example | Topics and Well Written Essays - 250 words

electronic word of mouth (eWOM) - Assignment ExampleThe eWOM as a marketing strategy depends on how the organizations knowledgeableness the altruistic motives of the consumers so that they can be advocates of the companys brand on an online platform through with(predicate) relaying of feedback. They could do this by developing catchy ad messages to relay via the internet to their customers hence offering an polished base for interaction to generate a good eWOM in customers.The outfit concerning eWOM should bring forth returns to any the company or the individual who has invested time in knowing. Experts opinion is very robust in eWOM compared to any other opinion. Because they give use the eWOM platform to offer professional counsel and as such demand incentives, the economic returns are tenable. What the expert think about your product will restrict the consumption rate. When experts pass negative opinions via eWOM in a faster way than positive opinions, consumers scare from the product. However, when it comes to incentives, they will work in a manner to suit the

Auguste Comte Research Paper Example | Topics and Well Written Essays - 1750 words

Auguste Comte - enquiry Paper ExampleComtes success in defining sociology from an all-embracive or universal perceptive provokes the frontiers of former(a) break upes of knowledge to accept it and utilize in various purposes. Due to these harmonious relations of sociology with other sciences, scholars were invigorate to consider it as science and they began to consider human being being as well as his club and culture as a subject matter of this branch of knowledge. According to Comte, the preamble of sociology is considered to be engraft in his Positive Philosophy, that is, Positivism. After theoretically re sketching all the origins of all sciences he comes to a conclusion that human knowledge about has gone along three different stages theological, metaphysical and scientific. The later, according to Comte, is Positivism. Therefore it is unequivocal that Comtes Positivism involves the scientific exploration of human society and thus sociology emerges as a branch of human kno wledge. In fact, the polysemus connotation of the scientific exploration of society provokes him to use the term positivism.At the theological phase, the knowledge of society basically comes from how religion and ghostly beliefs tend to define it. This theological view is based on the dogmatic doctrine of religion that is devoid of any op present unless another religious view comes up with a set of totally different dogmas. It defines man and society as the instruction execution of the will of God and the social rules and regulations are referenced to God. This view, in the first place, circumcises the scope of experimenting the validity of the religious doctrines of society under the blasphemous taboo. So according to Comte, it goes exclusively goes against the zeal of science.But the Enlightenment in Europe in the 19th Century challenged this superiority of religion to shape human and to determine the position of human

The potential of a Singapore Signature Treatment Dissertation

The potential of a capital of Singapore Signature Treatment - sermon ExampleThe paper tells that the tourism intentness is very huge in Asia especially in in the south East Asia where a lot of tourists flock the region to enjoy. As a result, these tourists need to be treated and afforded quality function. There are various forms of relaxation and some of these methods include swimming, sightseeing and personalized services. everyplace the years, the personalized services industry has grown tremendously to include more specialized services such as foot messages or even hair treatment. One of the industries where people look for personalized services is the Spa industry. Singapore is integrity of the countries whereby Spas are operated by professionals who are recognized globally. Several top strait beauty companies have set up operations in Singapore as part of their outline in tapping the Singapore market. Several established companies such as Mintel oxygen have produced r eports that have shown that one of the reasons that stop people from paying for spas is the lack of appeal and this concept applies both on visual do and treatment menu. As a result it is necessary to develop special treatment which is recognized in the Singapore market and the globe. Several countries such as Thailand and India have developed signature treatments that have attracted a lot of consumers. Due to the high completion in the Spa industry it is prudent for a verdant or region to a unique selling point that will attract customers the attention of customers. Therefore, Singapore should be geared towards development of a unique Spa experience in tandem with companies such as Decleor. The use of natural ingredients without preservatives and essential oils has had the result of easy penetration to the skin and therefore acting as an effective way of curing heart conditions. The combination of the highly skilled tourism industry in

A strategic external analysis of a company and industry dynamics Essay

A strategic external analysis of a company and attention dynamics - Essay ExampleIn except twenty-two years since inception, the UK based Vodafone Group PLC has grown to become the worlds largest erratic communications company.It is in the high growth frontline technology industry group with world(a) perspective. Technologies commencing with voice communications over analog networks in the early eighties to paging, fax, data, SMS and other communications over digital networks, global systems for mobile telecommunications (GSM) with national and international roaming etc. and to todays satellite mobile phone services argon all in its portfolio. With a customer base of nearly 180 millions spread across vanadium continents and dozens of countries, Vodafone is a giant in the industry. Consistent growth in business volumes and profitability be being achieved, year after year. It has built up its own brands or acquired other brands with unmatched zeal. Vodafone in Europe and Verizone Wireless, a partner, in the USA are well-recognised brands. Networking partnerships exist in several countries for promotion of global business under dual brand logos. Competing with rivals like AT&T and Cingular in the US market who use time divisionThis paper attempts to focus on dynamics of the industry to which Vodafone belongs and further to carryout a strategic external analysis of the company itself. However, before we get into these aspects, it is necessary to define the specific mixed bag of the industry itself so that in the analysis that follows here, we are on the right track.For industry classification, one slackly refers to the Standard Industrial Classification system (SIC) of Occupational Safety & Health Administration (OSHA) or its later replacement namely, the North American Industrial Classification System (NAICS). Here two entries viz., the telecommunication industry (SIC 6420) and the radiotelephone communications industry (SIC 4812) appear as appropriate t o define Vodafone class. Difficulty arises to exactly

Copper pipe Research Paper Example | Topics and Well Written Essays - 250 words

Copper pipe - Research Paper suitThe fluid that can evaporate is chosen from many avail open fluids that do not freeze at normal temperatures.Solar collectors that have 0.5 inches have the advantage of eliminating the use of water in the collector system. In addition, the tankful has an insulator that can be fitted with a backup pre-heater 32. This is used to establish a minimum system thermal output when there is no enough sunshine (Fred, 2010). Moreover, it greatly reduces freeze cleverness compared to solar systems that has 1 inch bruiser.Due to the solar collector system being vented to the atmosphere, those with 0.5 copper inch are easy to assemble and maintain thus allowing excellent heat transfer characteristics (Modular peaceful solar heating system US 4505261 A, 2010). It also helps in heat exchanger that penetrates the diameter of the tank instead of contracting the periphery of the tank hence providing a lower system profile. Finally, they are able to use less energy and they are

Babcock Marine Essay Example | Topics and Well Written Essays - 2500 words

Babcock Marine - Essay ExampleIn the year 2012, the loss of power especially in Devenport Dockyard eventually called for the attention of the senior vigilance group belonging to Babcock Marine in adopting original effective measures to address and mitigate this hold out. This is owing to the reason that the issue had potential nuclear implications in accordance with the report published by Ministry of Defence (MoD). According to certain nuclear analysts, the power loss which happened in the dockyard that continued for 90 minutes could become catastrophic and dexterity prove to be disastrous for Babcock Marine. It can be apparently observed that the power loss was chiefly caused due to the fault in central nuclear switchboard and thus, it was regarded as one of the potentially on the hook(predicate) events that have been recorded in the year 2012 (BBC, 2013). In this respect, an effective colloquy plan will be depicted in the form of developing effective communication tools t hat require be strategically employing as well as managing in an effective manner. The key areas of the communication would generally comprise determination of promotional objectives and marketing communication strategies along with promotional mix and utilising the accessible resources. The expected outcomes of the above depicted communication plan can be eradicating the potential problems that would arise due to the power loss and assisting the senior management team of Babcock Marine to handle this issue or problem quite efficiently. 2. Context Analysis 2.1. trade Context Technology has been playing a significant role in remoulding of customer awareness and likewise to the companies in improving their competitive advantage. A global distribution network is quite essential for shipboard soldier products or services in order to create a physical identity of those products in social movement of the consumers. The marine industries have highly been benefited from the competitive s trengths prevailing in the UK business market. The UK market is famous for its popularity in maintaining quality and adoption of technical knowledge and skills. Thus, in relation to this scenario, Babcock Marine is having a huge significance in the field of acquiring huge volume of valuable customers. It is operating in the UK business market, wherein there pertains number of growth opportunities for Babcock. Since the past few years, there have been no change in the scotch environment of the UK business market and the only left choices for the company can be viewed as expulsion of services, reduction of outputs and seeking for applying different delivery models of the marine services. From a theoretical perspective, it can be apparently observed that the business of Babcock Marine expanded extensively throughout the region of the UK. This can be justify with reference to the fact that it employs nearly about 6,500 competent along with experienced workforce for performing its w ide of the mark assortment of operational functions to the business markets where it operates (Stratton, n.d.). From the aforesaid study, it can be affirmed that the UK market was much well-heeled for Babcock Marine (Babcock International Group PLC, 2013). 2.2. Consumer Context The major consumers of Babcock Marine division generally include the proud Navy of the UK and

International Marketing Essay Example | Topics and Well Written Essays - 500 words

International Marketing - quiz ExampleThis was actually a result of proper(a) planning which was influenced by the previous experience that the club had in Japanese market. In 2002 eBay had to withdraw its operation from Japan and it was a result of lack of proper planning.Cultural and social environment is one of the most signifi bedt factors especially when business is done in the transnational market. However it is more important while a traditional product or servicing is marketed as compared to any online product or brand like eBay.In order to achieve mastery it is very important for the companies to modify their products and offerings according to the needs and demands of the customers. Like any other successful company, eBay has withal modified its offerings. In 1998 the company launched an online automobile website where customers can buy or sell real cars. out front launching this site company realized the increasing demand of such a site where commonwealth can deal with real cars. Moreover PayPal was purchased by eBay with the objective of providing better payment options to the customers.Pricing is another(prenominal)(prenominal) crucial factor in order to stay ahead in the competition in the international market. eBay, when started did not charge any money for any auction, but with the increasing popularity they also started to charge a small amount as fee. eBay designed its pricing policy considering the demand of its customers throughout the world.It is very important to reach the target customers properly as a result organizations always try to form an in force(p) distribution channel. An online company like eBay do not has traditional distribution channel. It reaches its customers through the internet. population can purchase or sell various products by accessing internet from any where in the world. So, it can be said that internet is the main distribution channel for eBay to reach to its global customers.Promotion is another crucial factor for increasing awareness about the

Cost Identification Essay Example | Topics and Well Written Essays - 500 words

Cost Identification - Essay ExampleThis is calculated from the rail appeal which includes expenses in issues such as revenues, selling and distribution expenses, as well as the greet of development. Others include government revenue on production, as well as shipping cost. These are coined together as the selling and distribution expenses. The be are engaged directly by the bon ton in the effort of manufacturing the product and distributing it into the market. The company enlists this expense as the central indicator of their path to achievement (Lenovo, 2013).Subsequently, the company experiences yet a nonher set of expenses that is coined under the name of indirect cost. On reference is the expenses that are associated to minutes that are not unswervingly connected to the production and sales melodic phrases. They include an increase in the cost of production due to issue such as inflation, which foresees the increase in the cost of inputs. Others include restrictions on co nsiderations such as environment pollution. Others include the cost incurred on rent, energy, maintenance and internal communication, amongst others. Such costs are accrued in an effort to better quality of the product but are not specific on the product on reference. They may cover all the products in the production line (Lenovo, 2013).Regarding the unsettled and the fixed cost, various illustrations focusing on these aspects can be fetched from the financial records of the company. Fixed costs include expenses such as rent (property), equipments and units (plant), amongst others. These costs are constantly engaged with minimal variation. The enlisted variable cost include expenses on topics such as wages, upgrade of infrastructure, payment of leases and other utilities necessitated in the procedure of production. Such costs are set to vary in the course of production (Lenovo, 2013).A win analysis on the financial records posted by the company identifies yet another set of expen ses. This includes the regard as added

Samsung Electronics of Korea Essay Example | Topics and Well Written Essays - 500 words

Samsung Electronics of Korea - Essay ExampleThe long-term vision of the chairman and their competency to exploit the potential of the changing preferences of the customers became the main mantra of Samsungs supremacy in the highly competitive dramatics of electronic gadgets. Currently, Samsungs products and services are known for their quality innovative product lines which are as well as cost-effective. It has developed its core competencies to a formidable extent and offers stiff competition to electronic majors ilk Sony, Nokia, Phillips etc. by continuously coming up with ever new features in all its productsThe keister of Samsungs current business model is its speed based innovative products. The company focused on its strategy of developing research and engineering skills so that it could improve and improvise innovatively on the electrical and digital products of Sony, Phillips, Matsushita, and Nokia. Samsungs ability to launch its own products with added features with a great speed was a huge conquest with the target population. Samsung had geared its teams of professionals to keep a strict watch on the peoples quiver and was, therefore, able to anticipate their demands and used to come up with new products and features that were envied by its rivals.Another factor that had contributed to its success was that it had realized early the fickle nature of peoples preferences which rapidly evolved with the changing times.

Catwalk Versus Visual Fashion Shows Dissertation

Catwalk Versus Visual Fashion Shows - Dissertation ExampleThe paper Catwalk Versus Visual Fashion Shows disc everywheres Young Designers appreciation and way shows. The research is done by considering plectrums of modern fashion designers from UK and Korea. In the introductory portion, the content, aims and objectives of this breeding and limitations face up darn conducting the research work are clearly stated. Literature review comes next where all aspects cogitate to ocular fashion shows are dealt in details including current trends, influencing factors, recent shows, etc. Next is methodology, where the procedure, which was followed while doing this research work, is outlined. Research approaches, philosophies, data collection process, sampling etc, with every details are depicted in this section. Several people were interviewed. Continue with findings, summarizes the answers given by the respondents. Carry on with discussion, the answers of the respondents were interpreted , analyzed and compared. The views that came up through their answers were related with trends, practices and concepts referred to in findings. In the final section, a brief conclusion is provided to the whole study from point of view of the researcher. Along with a justification is also provided for young designers penchant for optic fashion shows over live catwalk shows. Visual fashion shows are gradually taking over live fashion shows in recent times. Unlike the traditional fashion shows where the model catwalks down the ramp, visual fashion shows move over digitalized images.... Unlike the traditional fashion shows where the model catwalks down the ramp, visual fashion shows chip in digitalized images of the same but, projected on a screen. Thus, on one hand the people fail to grasp the liveliness, but on the other hand designers could easily showcase their creations. For this reason, one could find an increasing popularity of visual fashion shows among designers, especiall y among the young the young fashion designers. Content In the present times, the fashion innovation is experiencing a new type of fashion show- the visual fashion show, which involves digitalized images of models decked up in fashion items. turnaround to conventional catwalk shows, visual fashion shows saves time, energy, organization, and are flexible in nature. At the same time, the visual fashion shows are also cost effective and interactive. This is the reason why many young designers in present are choosing visual fashion shows over the traditional ones (Menkes, 2010). Aims This study aims at finding out whether the young fashion designers from UK and Korea prefer live catwalks on ramps or visual fashion shows. Objectives 1. To find out the choice and preferences of young designers from UK and Korea. 2. To explore what factors have affected their choice. 3. To examine relevance and effectiveness of visual fashion shows in contemporary fashion industry. 4. To analyze success o f visual fashion shows in terms of marketing, promotion and popularity. methodology For this paper, both primary and secondary sources will be used data collected by interviewing round people as well as those collected from books, journals, and reviews and articles from fashion magazines will be interpreted and analyzed. Findings It was install out that the new concept of

American Heritage Essay Example | Topics and Well Written Essays - 750 words

American Heritage - Essay ExampleThese branches include legislature, executives and bench. Where the legislature is responsible for law making and involves Congress and Senate, executives include president and some other members of state departments. These members are responsible for ensuring that laws are well executed. On the other hand, judiciary is vested with the military force of evaluating how the law is interpreted. It is important to note that the notion behind separation of power also provides one branch a leverage or supremacy over other to contain that no branch supersedes others and also there is no abuse of powers. This system is further supported with the athletic supporter of state and national presidencys and horizontal division of power among them. Mainly the vertical division among government branches i.e. legislature, executive (president and bureaucracy) and judiciary (the Supreme Court and federal courts) is known as separation of powers (Geer et al. 11). A rticles I, II and III of U.S. physical composition provide a preamble of this division of power and authority among governments branches. A guileless example of it can be Presidents authority to designate judges however members of the Senate strike to approve these nominations. Secondly, legislation passed by Congress can be superseded by Presidents forbid power. ... There are different views regarding which branch has a tendency of ruling out the interests of others. According to Hamilton, judiciary is the weakest of all as it only has access to limited areas of constitution i.e. controversial cases only (Lavinbuk 862). On the other hand, Presidency is perceived to be a weaker part since its actions are based on the approval of Senate. scorn all these allegations, the separation of power ensures transparency and checks and balance in all branches of government theoretically. 2. Differences in Hamilton and Jefferson civilise of Thought Hamilton and Jeffersonian views have some significant differences regarding shape and structure of government in unify States. The present structure represents an amalgam of both however some of differences are irreconcilable. Firstly, Jeffersonian view supports comparison of all individuals despite their class, gender, ethnicity or age. Despite absence of women and African Americans in 1787 Constitution, the proposed system had a direction of inclusion of different social groups identified in future (Geer et al. 13). On the other hand, Hamiltonian view was an suggest of elites running the national government particularly at its beginning. Jeffersonian view is rather skeptical of governments integrity and believes that every form of government can be corrupted due to a superior executive whereas Hamiltonian view believed that for a stronger system of, a power executive is important. Thirdly, Jeffersonian nurture of thought believed in state governments and citizens to have control over main government whereas Hamilton ian group supports the vagary of strong national government (DiLorenzo 59). Fourthly, Jeffersonian perspective assumed U.S. to be an agrarian entity with no affaire in global

Lack of financial resources- discourages investment Assignment

Lack of financial resources- discourages investment - denomination Exampleresources should be properly managed through establishment of proper budget to ensure cost has been lessen and at the same time maximizing benefits knocked out(p) of financial resources invested. There are numerous ship canal in which lack of adequate financial resources discourages investments. For example, lack of adequate financial resources as a endpoint of higher rates taxation changed by Indonesian Tax Authority limits the amount of financial resources for investment. In addition, economic factors such as higher inflation rates that hit Indonesia 2007 reduced the amount of financial resources significantly. This further discouraged investments plans in Indonesia (Sauvant, Wolfgang, Maschek and McAllister, p.10).Lack of proper saving plan among investors in Indonesia is a major factor that discouraging investments. Therefore, investor should carefully determine whether the available financials resour ce will be adequate to obligate out a particular investment project (Christina, paras, 3-5). This may be done by carrying out a comprehensive investment appraisal. Indonesian government should carryout out amendments to ensure its financial systems provide all forms of financial resources that are necessary for investment. For example the government should promote all forms of debt or equity funding methods to ensure that all investors in Indonesia have access to all forms of financial resources (Christina, paras, 3-5).Sauvant.K.P, Wolfgang A. Maschek.W.A and McAllister.G.Foreign direct investment by emerging Market multinational enterprises, The impact of the financial crisis and Recession and challenges ahead7.12.2009.Web.9.3.2014

Business Idea Diary Essay Example | Topics and Well Written Essays - 750 words

Business Idea Diary - Essay ExampleIt is well known that many persons acquire issues when it comes to waking up. People set alarms, exclusively fail to wake up even after auditory sense one. Instead, they just press the snooze button and go on sleeping. The smart pillow comes in here. machine-accessible to power, it shall analyze the persons sleeping pattern through brain activity and then through computer output, the parcel shall be connected to an alarm that predetermines the number of hours that person needs depending on their sleeping activity and instal a choice of three specific time settings that the person can choose from to set the alarm. I will make money to make this product sustainable by placing a business device on popular funding websites for people with brilliant business ideas to get donations, funds and investments from.2. This idea in reality came up in mind as I was facing problems in my sleep. I had problems in ascension up in the morning and also in get ting to bed. I would set the alarm but would either not hear it or actually ignore it. Hence, I thought, A smart pillow, why not?3. Rating my business idea on a scale of 1 to 10, I figure my idea lies at level 8. The reason for this is because it is radical. It brings about a radical change to how pillows are normally used. On its feasibility, the idea is very much feasible. With many other smart devices out there for antithetical purposes, scientists have come up with various ways to monitor brain activity which can be incorporated into pillows. What this product does is that it complements the existing products, in this case pillows that are already in use. This product creates an probability for more products of analysis to be brought nearer and create more interaction with their users without negative side cause in the near future. The hurdles that this product faces in the market are one, convincing the likely users that it does not harm them at all because it shall be used in contact with the persons and

History of Correction in America Essay Example | Topics and Well Written Essays - 750 words

History of Correction in the States - Essay ExampleAnother facility of correction known as Bridewell was constructed in 1775 that was placed in novel York urban center Hall Park although its the independent war interrupted its construction. New York State general assembly in 1788 enacted a law to construct another correction facility named Almshouse and named twelve commissioners to oversee the construction.The commissioners began the discussion section of correction in New York and they opened the first state prison house in 1788 known as Greenwich State Prison. In 1817 another correction facility known as Auburn was opened which grow in 1821 by opening a new wing.In 1951, the institution for insane criminals was establish on the Auburn prison ground. This was an idea of a group of amenders that thought they would start child savers by move city children to live with farm families. Their idea brought about the establishment of the New York Juvenile Asylum. Almshouse Departme nt was replaced by New York City Department of Public Charities and Correction in 1851. The department took control of the citys public upbeat and correctional institutions.Ludlow Street Jail also known as New York Country Jail was established in 1862 and in 1863 another jail was built in Manhattan known as New York Citys twenty-five percent District Prison. This became the 57th street jail that was part of a court complex. Another correction facility named New York Citys Seventh District Prison was established along Manhattan citys west side in 1865. New York City was authorized by the State Legislature to separate the Department of Public Charity and Correction in 1873. This separation brought about the Public Charities Division and the Correction Division. Society for the prevention of cruelty to children was established after(prenominal) the division and it prohibited the confinement of children at Almshouse. Elmira Reformatory was established in 1876 and it based its practic es on the reform theory rather than punishment theory. 1Louis D. Pilsbury was appointed the first Superintendent of Prison and was assigned the fully control and responsibilities of all state prisons. Under Louis leadership brought about the establishment of the house of refuge for women and regulation of the penal code that emended the childrens law. (Whitehead, Pollock and Braswell, 2003)Still under Louis leadership as the superintended of prison so the establishment of New York Citys Fifth District Prison in 1885 which was a multi-tiered structure that included a forty double occupancy and a dormitory that held fifty prisoners. (Whitehead, Pollock and Braswell, 2003)Modern correction has changed the ancient theories of correction and reformer thought of bringing good part of the society into the jails and prisons. They have incorporated education, religion, work, and self-governance in they correction as they are certain that this would eventually rehabilitate the prisoners. Th is has brought about the establishment of education programs, prison industries and vocational programs in the prisons. They have also been establishment of specialized prisons in the modern correction. The use of visible punishment also came to an end. There has been Prisoners Rights Movement that gives the prisoners rights of freedom of speech and religion

'The Iceman Cometh' by Eugene O'Neill Essay Example | Topics and Well Written Essays - 750 words

The Iceman Cometh by Eugene ONeill - show ExampleThat which separates them paradoxically joins them, suggesting the principle of complementary opposition uniting yin and yang. The relationship of Harry want and prise Tomorrow is more complex for the focus on past and incoming they respectively symbolize takes us closer both to the pipe dreaming that is the thematic core of Iceman and to the Taoist manner in which ONeill structures the plays thematic oppositions.In a sentimental monologue halfway through act one, Harry Hope remembers the time he almost ran for alderman, and vows to renew his political involvement moments later Jimmy Tomorrow, in counterpoint, dreams most regaining his former position in public relations. For both, however, pipe dreams for the future rest on self-deception about the past. With no chance of winning twenty years ago, Harry used his wifes death as an excuse to withdraw from the race and the world Jimmy conveniently forgets being fired for drunkennes s. The close proximity of their speeches, however, allows Larry Slade to articulate their symbolic connection. Harrys maudlin reminiscences about Bessie prompts Larrys remark, Isnt a pipe dream of yesterday a touching thing? And when Jimmy vows to spruce up his appearance for a future interview, Larry sardonically comments, The tomorrow thrust is a sad and beautiful thing, too. While Hope focuses on illusions about the past and Jimmy leads the tomorrow movement, they actually form another complementary couple who represent the interdependence of false memories and empty ambitions--the psychoneurotic state of mind that afflicts virtually all the barroom derelicts. As Larry laughingly crows to Jimmy, Worst is best here, and atomic number 99 is West, and tomorrow is yesterday. What more do you want? The identity of yesterday and tomorrow, apparent opposites, again resembles that of yin and yang past and future interpenetrate at Harry Hopes saloon.Iceman also mingles another pair o f

An Epic Evaluation of Apocalypse Now Essay Example for Free

An Epic Evaluation of Apocalypse Now assayIn 1979, Francis Ford Coppola unleashed a delineation that reshaped the view of the American Vietnam war. The movie theatre was heralded as an big of modern film. However, is it truly an big or is that term become a widely used leger for great works of cinema? Does Apocalypse Now contain the epic criteria of religion, a voyage, a enormous setting, a sense of wizardly and other key factors? The journey in Apocalypse Now is original Benjamin Willards mission to assassinate Army Col peerlessl Walter Kurtz. The former Green Beret has deserted his command and instanter leads a rogue army of commandos and Montagnard, the indigenous people of the central highlands of Vietnam(Human Rights Watch). This film is also a journey into the darkness of the human soul. As Willard travels up the river he spends most of his time reading the Armys dossier on the rogue Kurtz who has been deemed insane after his use of unsound methods. Willard trie s to understand the actions of Kurtz, and as the film progresses, Willard experiences to a greater extent and more of the absurdities and immorality of war that lead him to understand the villainous Kurtz.His understanding comes with his own decent into effective madness. After he senselessly kills a peasant woman on a sampan Willard states, It was the way we had everyplace here of living with ourselves. Wed cut them in half with a machine gun and bring in them a Band-Aid. It was a lie and the more I saw of them the more I hated lies. These linguistic communication sound as though they were uttered by the insane Kurtz. The setting for Apocalypse Now is the assumed Nung River(Milks). Most of the film takes place on a Navy river patrol boat (PBR) with a four-man work party.The captain, promontory, a military man who follows protocol to a Tand feels personally responsible for the fate of his crew. He blames Willard for the plight that they find themselves in. Clean is a sevent een-year-old mechanic from the S pop outh Bronx. He is symbolic of the young men that fought in Vietnam that were ignorant to the ways of war and and waste time waiting to end their service c beers. Chef, a saucier from New Orleans, who emphatically does non want to be in this strange land and Lance, a calcium surfer, assoil up the rest of the crew. Lance and Chefs use of rugs and placement in the primitive hobo camp help them withdraw from the war around them as the film proceeds(Milks). This is symbolic of how many of the drafted youth tangle in Vietnam. The film begins in the Greek tradition of en medias res. It opens with captain Willard in an alcohol bring on depressive state in a hotel room in Saigon in 1968. He already completed one tour of duty in Vietnam only to return home and be miserable with the confines of civilization. He states, I was discharged from the army four years ago. I went home, wasted some time, bought a Mustang Mach 1, pack it a week.Then I re-uppe d for another tour. No, everything I love is here. He has been irrecoverably changed by the war. He feels that the jungle is the only place he belongs and he cannot wait to get back in action, Every arcminute I stay in this room I get weaker. And every minute Charlie squats in the furnish he gets stronger. The film does not follow all the guidelines of an Epic in the Greek sense. In the beginning, Willard does not invoke the muses and the only religion is the Montagnards belief in Kurtz as a god. The film contains no epic lists and the film is not divided into twenty-four books.The only division in the film could be seen in the different episodes the crew faces traveling up river. The first is the rendevous with Lieutenant Colonel Kilgore, commander of the Air Ninth Calvary. Then, the tiger attack in the jungle, the U. S. supply depot complete with Playboy Playmates, the French rubber plantation, the small sampan, and the antediluvian temple where Kurtz resides. Each event adds to the mayhem of the journey and creates a darker mood for the film. The narrator and protagonist of the film is Captain Willard. However, he is not the epic hero because he does not meet the criteria.He is male, and he does have a task to complete, but that is about his only heroic characteristics. First, in terms of strength, he does not possess outstanding physical strength, nor is he mentally strong. As a character is quite a passive, everything he does is influenced by someone, or something else. When he takes the mission he says, What the hell else was I gonna do? On the PBR, he withdraws himself from the actions of the crew, and spends most of his time studying the file on Kurtz, try to get into the mind of his target. This only puts him in a more detached state.At Kurtzs compound he is swayed by the teachings of Kurtz and makes the consultation ponder if he will indeed carry out his mission, or join Kurtzs group. Lance, as well as the last assassin sent to kill Kurtz, d id just that. Willard confesses It was the strangest thing I take int know that I can explain it. Two of my men dead and all I could think of was whether Kurtz was dead too. Thats all I wanted to see Kurtz, to hear Kurtz. Kurtz actually helps make that decision for him. Kurtz is weary of his life as a demigod and is expecting, and actually welcoming his death. You came up my river in that small boat. So simple. I always thought the final justice would come from the sky, like we did. You are the final justice, arent you? In one episode, on a sampan, a small fishing boat, Willard shows his trustworthy moral state. When Clean opens fire killing several civilians in a botched search of the boat, Chief decides to take the lone survivor, a peasant woman, to a military base for medical attention. Willard, thinking only of his mission, kills the woman so that she will not impede his journey to assassinate Kurtz.This event causes the rest of the crew to turn on him and cast a dark shad ow over Willard. When Chef asks, When you kill cong, dont you feel something? Willard responds, Sure, recoil I feel the recoil of my rifle. This control alone solidifies the fact that Willard is not a fundamentally good soul. The supernatural is an important element in any Epic. In Apocalypse Now, the supernatural pertains more to a detachment from reality than to a ghost, miraculous events, or the common notion of the supernatural. In this sense, the film is rife with the supernatural.First Kilgores calvary, the surfing calvary charge into battle listening to the devolve on of the Valkyries. Kilgore boasts, Well come in low, out of the rising sun, and about a mile out, well put on the medicinal drug Yeah, I use Wagner scares the hell out of the slopes My boys love it The music and the surfing are completely out of place in the war-torn jungles of Vietnam. However, this is just the first stop on the tour of mass mayhem. afterwards in the film, the PBR comes across the remai ns of a rubber plantation. This is a plantation run by the de Marais family, a hold over from the French colonization of Indochina.In the middle of a war zone, a family is trying to hold onto a piece of property in a country in which they are not natives. Several of their family members have given their lives for that property and they believe they have just as much as a claim to it than anyone else. Even when a family member makes a symbolic gesture that makes a statement about Americas involvement in Vietnam and cracks an egg, which represents Indochina, lets the egg white run out and exclaims, sportsmanlike goes, yellow stays The symbolism is poignantly blunt. It is surreal that they even attempt to keep their property.Also, they try to declare their heritage in speaking French and having a tradition plantation life without interference from the exterior world. The scene, including the burial of Clean is rife with symbolism and detachment from reality. The boat heads further up river and reaches an outpost where American forces are testing Einsteins theory of insanity. Einstein once said, The definition of insanity is doing the identical thing over and over and expecting a different result. (Moncur) Each night the Viet Cong bomb a yoke and each day the G. I. s rebuild it.All of the soldiers at this base are either scared or confused, those that are not, are high on drugs. The colored flares and tracer rounds add to the effects of the psychotropic drugs and the whole theater of battle is in total chaos. Finally, Kurtzs compound is the scene of total lack of reality. Rotting corpses hang from the tress, and heads litter the ancient temple. The scene is surreal. A burnt out photo journalist exclaims how great Kurtz is, seemingly oblivious to the mayhem around him. The man himself is a larger than life almighty character.He remains in the shadows for almost every scene and quotes poetry from T. S. Eliot. He is the all powerful in this land even thoug h he is gone over the edge mentally, spiritually, and physically. He is supernatural. The film as a whole doesnt fit the standards of an epic in the Greek tradition. However, it is an awesome news report of a mans journey into the physical unknown of a strange land that forces him to search inside himself for some form of morality in the difficult circumstances of war. Willard is a stranger in a strange land, even to himself.